Genmai 玄米

Sourced from Uji, Japan, this JAS-certified organic genmai (roasted brown rice) delivers a naturally rich, toasty aroma with a satisfying crunch. Carefully roasted to bring out its nutty flavour, it’s a wholesome, single-ingredient staple with exceptional versatility.

Traditionally used in genmaicha, it also works wonderfully as a topping for gelato, yoghurt bowls, or salads, adds texture to rice dishes and baked goods, or can be enjoyed on its own as a light, crunchy snack. A healthy and flavourful pantry essential for creative home cooks and professionals alike.